A number of these new showflat inclusions range from luxury hotel-style lounges with coffee bars and smart house assets to virtual walk-throughs, all with the goal of attracting potential buyers. Industry observers said that this present one-upmanship among developers will proceed, as there are a whole lot of luxury residential projects in the pipeline this year.
“Many showflats are more striking than others. For official project details, floor plans and Dairy Farm Residences pdf, showflat appointment to be obtained by registering your interest here.
“Given that about half of the approaching launches are from the luxury home section, we may anticipate more sophisticated display galleries this year.”
Alice Tan, Edmund Tie & Company’s Senior Director for Research and Consulting, said developers have been advancing their marketing strategies at showflats because 2018.
“Having an appealing showflat remains a crucial visual and physical strategy to offer differentiation, catalyse talking points, and enables the job to stand out favourably among the remainder, in a bid to attract customer attention,” she mentioned.
Tan added that lately, showflats for luxury jobs have had a meeting area for potential buyers assembled like a hotel sofa, with a few developers having playrooms for kids in their sales galleries.
Developers are also hoping to incorporate these ideas within their showflats at lesser prices, amidst increased prices and falling profit margins.
Showflat carcasses can cost anywhere from S$two million to S$5 million.
Another trend emerging interior display galleries are more smart house features, such as systems controlling air-conditioning and televisions using only the push of a button.
Modern galleries have also started employing multi-media visual presentations to offer potential buyers”a virtual walk-through” of their house or”elevated, panoramic views from other levels of the evolution”, explained Sun.
By way of example, the forthcoming Greater Southern Waterfront features a media room in its own showflat to assist potential customers appreciate the job’s potential.
The sales gallery for JadeScape from Qingjian Realty (South Pacific) Group, meanwhile, features a five-room smart house display unit demonstrating that the facial recognition technologies that its elevator lobbies provides.
Not to be outdone, the showflat for Your Avenir at District 9 has three private rooms in which potential buyers can run talks with sales agents.
Betsy Chng, Head of Sales and Marketing for Hong Leong, said this feature was added to guarantee privacy to their ultra high net-worth customers and also to provide a feeling of exclusivity.
She did caution that the showflats have to be modelled closely after the actual components as needed by the URA’s Home Developers (Display Unit) Rules, so that purchasers will know exactly what they are getting.
“In my observations, showflat budgets in Singapore for turnkey projects have decreased significantly compared to a decade ago, although customer expectations have increased,” said Cameron Woo, Creator of Cameron Woo Design (CWD).
“This means inside designers have to become adept at working together with tighter budgets and with more economical materials and finishes while making the showflat look good.”